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Meet Our CEO

nelson hollins

I’m Nelson Hollins — CEO of Five Star Caribbean Travel LLC, (Ultra World Travels and Elite Caribbean Vacations), luxury travel consultant, health and wellness concierge, host of the Elite Caribbean Vacations Podcast, and author of the book “Elite Caribbean Vacations: The Secret to Creating the Vacation of Your Dreams.”

Having an entrepreneurial spirit for so many years as well as a strong passion and enjoyment for travel along with the finer things of life (luxury), I embarked on an ever-intriguing journey to experience what the world of travel had to offer.

Everything changed in 2015 when my Mother got really sick and I had to take care of her and started to understand the power of changing your environment. I relocated back from Dallas-Fort Worth to Austin, TX, and started to take care of her. I realized I had to change what she was putting into her body, but I also had to be really aware of what was outside of her body. And it meant so much for her to have her youngest child taking care of her, providing that kind of rejuvenating and much-needed assistance.

For over ten years, I did everything…cooking, cleaning, bathing, hair/skin oiling, hair combing/brushing, walking assistance, wheelchair assistance, requesting and supervising home health services, maintaining many insurance policies (health, auto, home), her monthly bills, my monthly bills, house expenses (electricity, gas, water, etc.), all the driving, doctor/specialists appointments, grocery shopping, car(s) maintenance, house/yard upkeep, pet care, paying home taxes, too many prescriptions (which I weened her off using herbal products to much success!), and more. I had to do Everything!

Her primary care physician was impressed and worked extremely well with me to help and enable me to do the things required that I felt were necessary for her care. So much so, that he told me, “You should get the Son of the Year award!” In addition, he received a letter in which he told me, “You need to read this,” from a hospital emergency room doctor, that had reviewed my Mother’s hospital visits history and was astounded and overly impressed with the level of care I was providing for her and intentionally gave me the highest of accolades. And I didn’t even know him! I was floored and overcome with emotion!

My mother was an excellent cook so I already knew I was walking on eggshells being the type of person who would easily go and get a double meat double cheese hamburger with extra mayo without thinking twice! Well, now I had to think twice. I changed what we ate and adopted a vegan, plant-based way of eating, and that completely transformed her life and mine for the better!

The last four and a half years of her life were the most challenging. She passed in March of 2019. However, I did everything within my power and the power of the Most High to help her in every way and keep her comfortable in her own home which was her desire.

And everything shifted again on this one trip when I was in the Bahamas and I needed rejuvenation and was reflecting on how rejuvenating being on the water is. And I started down this wellness journey and thought about where it would take me, but I just didn’t really tap into the understanding of what a creative environment or what a new environment can do. While being in the Bahamas with a large group of travel agents, I experienced a mind-changing occurrence. We were visiting the Sandals Royal Bahamian Resort with its own exclusive offshore private island a short distance across the water only accessible by boat. We boarded the boat and crossed the waterway for the dining experience that was awaiting us.

After returning to the mainland and stepping off the boat, I stopped on the deck amongst the excitement, hustle, and bustle of other people departing and boarding the boat. And I looked way down the waterway and recognized the Atlantis Resort Hotel, standing beautiful and majestic! And then I felt this strong sensation of exhilaration come over me from which I said, “Everyone should try this!” It truly changed my entire perception of what a change of environment can do, and how I see so many people in the world who are under this incredible pressure, and they have no idea how to clear their minds, how to focus, how to get a new perspective on anything. They don’t even know how to rejuvenate themselves. They don’t even think they deserve to feel refreshed. However, I can now unequivocally tell them, “You do!”


The interview with Brian Tracy, Chairman and CEO of Brian Tracy International,
Professional Speaker, Best Selling Author, Entrepreneur and Success Expert
aired March 2014 on ABC, NBC, CBS and FOX affiliates across the country!

Click below to hear the answer to a very important question from Brian Tracy: