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CEO’s Interview by Michelle Hill at Winning Proof

by Michelle Hill

Based in Arlington, Texas, Ultra World Travels LLC serves pro athletes with a discriminating taste for world-class service and luxury. Nelson Hollins, Owner and CEO of Ultra World Travels LLC, has over 18 years in the travel industry and has his pulse on what type of travel experience the pro athlete seeks in the off-season. Nelson’s knowledge and expertise in the travel industry raises the bar on personalized attention and luxury accommodations. He makes sure each and every client experiences a champion-level excursion and he does that by taking care of every detail, large and small. As you know, the travel experience as a whole is a lot more than just buying tickets to a destination, especially if it involves pleasing family members and significant others.

Michelle: Why should a pro athlete choose Ultra World Travels LLC over other options they might have?

Nelson: If your travel experiences are not becoming to you, you should be coming to me! Have you heard the statement, “You’ve been to the rest, now try the best?” The very meaning of “the best” is what I call five star! My agency tag line is “Where the best of paradise awaits!” I purposely connect and partner with competent luxury travel suppliers who have the resources and the knowledge to provide the type of lifestyle travel experiences I believe my clients can expect and enjoy what are awaiting them. I take pride in the services I offer to pro athletes and in my efforts to satisfy their discerning taste for enjoying the best of what the Caribbean has to offer. When they come to me, they can expect to receive the professional services of a luxury travel advisor. I am confident in my abilities to provide the type of travel experiences that pro athletes will find meaningful and enjoyable, not just one time but on a consistent basis.

Michelle: Why did you decide to grow and expand your client base to include professional athletes?

Nelson: Over the years I have developed a tremendous love and respect for sports and the players. I initially made the decision to service busy CEOs and Executives. However, because of my new understanding of pro athletes, I view them now as CEOs and Executives on the field. I remember Michael Irvin referring to Troy Aikman as “the general.” I can relate to that way of thinking. The quarterback is “the general” or CEO on the field and the other athletes the Executives who execute the business agenda or weekly game plans. Thus, including professional athletes and wanting to provide these exceptional types of travel experiences to them as well seemed like an extremely logical decision.

Michelle: What’s your most fulfilling moment in helping pro athletes plan a luxury travel experience?

Nelson: Opening their awareness to the possibilities that exist and are available to them and seeing them take action to bring it to fruition. I love the sense of accomplishment I receive from the joy on their faces or in their voices when it all comes together and we make it happen. I like to call it moving the dream to reality.

Michelle: How do you help pro athletes and their families decide which destination and concierge service is right for their situation?

Nelson: I listen to the athlete and their families’ desires for what they want in a luxury vacation. I gather the necessary information to determine the destination and services available which I believe will work best for them. After addressing their likes and dislikes, I research and then prepare my recommendations for the best options available that match the experiences which will closely meet their expectations, interests and satisfy their needs.

Michelle: What unique steps do you put in place for an utterly luxurious travel experience as opposed to simply getting pro athletes to their destination?

Nelson: Proper planning is essential. In addition, I personally alert the hotel or resort of my upcoming VIP clientele’s arrival, request any additional amenities or upgrades specifically provided to VIP clientele, reconfirm accommodations and airport transfer information for a completely smooth and stress-free experience along with a few other special touches of excellence I enjoy doing for my clients.

Michelle: What’s the first step a pro athlete needs to take if he’s interested in booking a luxury travel experience for himself and/or his family?

Nelson: We are by appointment only. Visit our website at ultraworldtravels.com and click on the “Let’s Get Acquainted” link to schedule a complimentary session and begin the process. I’m looking forward to helping you plan and execute your next luxury getaway!

About Five Star Caribbean Travel

Five Star Caribbean Travel helps Professional Sports Athletes, busy CEOs and Executives who are discerning travelers get pampered service, exquisite cuisine and extraordinary travel experiences for that very special five star getaway.

As professional luxury travel advisors, we are passionate about the beauty, intrigue and quality destinations in which to enjoy a five star experience. Our focus and attention is on the guest who dreams of their Awaiting Paradise…stress-free and hassle-free.


Our sincere thanks and appreciation to William Johnson of Vigilant Sports Agency, www.vigilantsportsagency.com, and Michelle Hill of Strong Copy QB at Winning Proof, www.winningproof.com.